SXSW 2024

The Human Impact: Redefining Storytelling with Emerging Tech


What happens when leaders from banking, social impact, sustainability, and design build the future with blockchain, AI, and immersive worlds? Learn how these trailblazing women harnessed emerging tech to reimagine industries, transform storytelling, and boost audience engagement - all while prioritizing purpose, inclusion and responsibility. Explore strategies for breaking down barriers, navigating corporate caution, and ensuring tech bolsters user experience and design intent without getting in the way. Gain insights on how you can intentionally experiment with emerging tech in your industry.

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  1. How to mobilize and operationalize from a place of optimism, hope and responsibility while navigating uncertainties and cautious cultures
  2. How to leverage various emerging technologies (web3,AR, AI, Blockchain) to deepen audience connection, build community & create meaningful experiences
  3. How to center responsibility, inclusivity and ethics when experimenting with emerging tech when you don’t have playbooks to reference


  • Beth Woodruff, Sr Director, Brand Strategy, Integration and Innovation, Ally Financial
  • Ariba Jahan, Vice President, Product Experience and Innovation, Head of Innovation, The Ad Council
  • Jess Chin, Chief Marketing Officer, Algorand Foundation
  • Sarah DiLeo, Studio Director, Digital Experience Design Global, Gensler


Beth Woodruff, Sr Director, Brand Strategy, Integration And Innovation, Ally Financial

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Track 2
  • Level: Intermediate

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