SXSW 2024
Stigma to Success: Embracing the Cannabis Boom in the South
Description:
Join us for a discussion on the booming cannabis industry in the southern United States, where a diverse group of successful leaders will converge to explore the unique challenges and opportunities faced in cannabis operations. Gain exclusive insights, strategies, and stories firsthand from our esteemed panelists from cultivation and manufacturing to distribution and retail.
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Takeaways
- Explore the specific dynamics of the southern cannabis market, including regulatory considerations, cultural nuances, and the impact of public percept
- Our expert speakers will highlight their innovative approaches to overcoming obstacles and shaping the industry's trajectory in the South.
- Gain practical knowledge, industry insights, and inspiration from our panelists, who have carved out their positions as influential leaders.
Speakers
- Paul McLean, Founder and Executive Director, Virginia Minority Cannabis Coalition
- Sevarin Borrelli, Senior Vice President, Head of Retail, Ayr Wellness
- Terence Fitch, CEO, Good Day Farm
- David Downs, Senior Editor, Leafly
Organizer
Alice Moon, Publicist, Trailblaze
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