SXSW 2024
Don’t Say ‘Diversity.’ What Inclusion Actually Sounds Like
Description:
Is your brand offending your audience? You may not think so, but did you know the term “diverse” centers whiteness as the norm? Historically excluded groups are all too familiar with these nuances and it’s past time that marketers caught up. Join ‘Words Up: Inclusive Writing Guide’ co-author Kirstyn Nimmo to learn how to resonate with wider audiences and protect your brand, while discussing 10 layers of identity (e.g. race, ability, gender, sexuality, age & more.) Attendees will be invited to inform the guide's third update by sharing their thoughts on inclusive and exclusive language.
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Takeaways
- Ways marketers are isolating consumers through use of language that reinforces discrimination due to historical and cultural evolution.
- Recommended language marketers can use to increase brand relevance and resonance, supporting exponential brand growth in the age of inclusion.
- Cultural context around key social issues that will empower marketers to support social progress while protecting their brands from public criticism.
Speakers
- Kirstyn Nimmo, Group Director, Inclusive Design & Marketing Strategy, Code and Theory
Organizer
Kirstyn Nimmo, Group Director, Inclusive Design & Marketing Strategy, Code and Theory
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