SXSW 2024

Redressing the War on Drugs' Impact Through Business


The War on Drugs had a devastating impact on BIPOC communities. Through discriminatory law enforcement practices, biased sentencing and the perpetuation of negative stereotypes, this policy perpetuated deep-seated inequalities and resulted in mass incarceration. With cannabis legal in much of America, we’ll look at what businesses and advocates are doing to reverse the damage through partnerships and opportunities designed to lift up communities. We’ll also explore progress being made in freeing and exonerating the victims - and what reform work is still needed to right the wrongs of the past.

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  1. Explore how businesses drive change by creating equity, fostering entrepreneurship, and dismantling barriers for marginalized communities.
  2. Gain insights into progress freeing victims of the War on Drugs, and explore the political changes needed to address systemic inequalities fully.
  3. Explore how individuals and businesses can engage in advocacy and activism to right the wrongs of the past and contribute to a more equitable future.


  • Weldon Angelos, Founder, President, Director of Social Justice Initiatives, Weldon Project
  • Amber Senter, CEO, Makr House


Gina Larson, VP Creative Strategies, Mattio Communications

Meta Information:

  • Event: SXSW
  • Format: Fireside Chat
  • Track: Government & Civic Engagement
  • Track 2
  • Level: Intermediate

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