SXSW 2024

Scaling Startup Success: People, Finances, Asset & Brand


When you scale a business, you’re actually running four companies at once – people, financial performance, brand, and the company as an asset. In order to meet & exceed demands within the evolving technology landscape, variable economic conditions, changing customer needs, and complex regulatory shifts, founders need to drive alignment between the four. Vishal will explain how to balance these four components to ensure a healthy & growing business, how to prioritize and allocate time between each pillar, and how to leverage all to develop a forward-looking, holistic strategy for the company.

Related Media

Other Resources / Information


  1. How to ensure your company is an “employer of choice” for diverse talent—and provides support, community & growth opportunities to retain top talent
  2. How to manage balance sheets—and determine which financial metrics are key to measure and analyze—in order to be a financially healthy business
  3. How to find and fulfill unique ways to position yourself in the marketplace, and maximize the longevity & enterprise value of the organization



Stephanie Brown, Director, cred

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Startups
  • Track 2
  • Level: Intermediate

Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.