SXSW 2024

SDR in an HDR World

Description:

In a world where 90% of media content is still in an SDR format, the industry is now in a race to restore and elevate this content into the current HDR Streaming world. With AI, different plug ins and Dolby Vision leading the way, we are now in a place to restore the classics, bring it into an HDR Color Space and re-release these films in a a whole new way! This chat would be about the different tools we can use to do this, an A and B of the differences of each medium and before and after clips. We have several examples, including work from the Prince vault.


Other Resources / Information

https://digitalfilmtree.com/dft-restores-princes-1985-syracuse-concert/ This is one example of how we made old SDR formats look good in a 4K HDR Deliverable.


Takeaways

  1. The amount of media that is still in SDR, including stock footage that almost all current streaming HDR content still uses, and how we make it match.
  2. How each SDR format, depending on the content and recording spec, should get different treatment to make it look the absolute best.
  3. How we need to Upres all SDR Formats in order to have it play in a streaming platform in a good looking manner.

Speakers


Organizer

Silvia Spinelli, Producer, DigitalFilm Tree


Meta Information:

  • Event: SXSW
  • Format: Fireside Chat
  • Track: Film & TV Industry
  • Track 2
  • Level: Advanced


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