SXSW 2024

Members Only: Designing Transformative Travel Experiences


Wanderlust has taken hold, and travel has seen a renewed surge. Reimagining the travel experience means finding a balance between three factors: speed, information, and inspiration. Exclusive Resorts has met the uptick by undergoing a digital transformation that accelerates the promise of luxury travel as early as trip research. Work & Co and Exclusive Resorts will share how the travel industry must embrace digital design to meet travelers’ expectations and how improved user experience —along with AI, increasingly—can help travelers go from dreaming to vacationing more seamlessly.

Other Resources / Information


  1. How to use customer insights to create a digital experience that meets luxury expectations.
  2. A playbook for enhancing design and function to balance inspiration and utility in digital product.
  3. Predictions for how the travel booking experience will continue to evolve and adapt with AI.



Angela Carola, Marketing Director, Work & Co

Meta Information:

  • Event: SXSW
  • Format: Fireside Chat
  • Track: Design
  • Track 2
  • Level: Beginner

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