SXSW 2024

How Brands Drive Social Impact


We all want to make a positive impact of the world, but corporations and brands can run the risk of being seen as performative or missing the mark when it comes to social impact messaging. This discussion will bring best-in-class examples of how brands have come together around critical issues to amplify life-saving work, create award-winning platforms, and activate their network leading to lasting change.

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  1. When it comes to creating a social impact campaign, focus on the issues that are relevant to your brand voice, message, and resources.
  2. When a crisis occurs, there's need to re-invent the wheel. Know when to pause planned campaigns and use your platform to elevate vetted messages.
  3. When agencies, thought leaders, and brands come together, outsized impact will follow. Build your CSR strategy into your ongoing media plan.


  • Maya Warburg, Director, Brand & Industry Partnerships, Ad Council
  • Ritu Trivedi, Executive Director, Mindshare
  • Casey Schlaybaugh, VP of Brand Strategy & Creative, Walmart


Maya Warburg, Director, Brand & Industry Partnerships, Ad Council

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Track 2
  • Level: Intermediate

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