SXSW 2024

On the Offensive: Can Athletes and Creators Own Their Brands


You’re a creator, an entertainer, or a famous athlete on, say, the Brooklyn Nets. What does ownership of your brand mean? How do you monetize it in the digital landscape? The answers aren’t so simple. Join Spencer Dinwiddie, NBA star and Co-founder of Calaxy, a groundbreaking platform empowering creators, and Solo Ceesay, Co-founder of Calaxy, for a contrarian discussion about brand ownership today. Led by Dan Gardner, Executive Chairman of Code and Theory, the panel will cover trends, challenges, and opportunities that arise when athletes and fans embrace the creator economy.

Related Media


  1. The importance of authority and autonomy and how to go on the offensive to monetize yourself more effectively.
  2. Understand the implications of AI on a brand's ownership of identity.
  3. New use cases of blockchain for the creator economy from Spencer Dinwiddie, who was the first NBA player to tokenize his contract.


  • Dan Gardner, Co-Founder, Executive Chairman Code and Theory. Co-Founder, ON_Discourse, Code and Theory, ON_Discourse
  • Ibrahim “Solo” Ceesay, Chief Executive Officer and Co-Founder, Calaxy
  • Spencer Dinwiddie, Executive Chairman and Co-Founder, Calaxy


Kenneth Hein, Cmo, Code and Theory

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Creator Economy
  • Track 2
  • Level: Intermediate

Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.