SXSW 2024

Building Actionable Campaigns Around Mental Health

Description:

How did The Ad Council, Amazon Ads Brand Innovation Lab, Amazon Music, and Alexa build a campaign that inspired connection and conversation on mental health? Hear directly from the team on how to harness audience insights, technology, and unique touchpoints to make an actionable campaign.

Related Media

Youtube Video

Other Resources / Information

https://www.amazon.com/sounditout

Takeaways

  1. Learn how the leverage partnerships to build a campaign that resonates with audiences around mental health
  2. Understand how the power of music can inspire connection and conversation around mental health issues.
  3. Harness audience insights, technology, and unique touchpoints to make an actionable campaign.

Speakers

  • Deborah Leiter, SVP, Group Campaign Director, Ad Council
  • Dustin Duke, Executive Creative Director, Amazon Ads

Organizer

Deborah Leiter, Svp, Group Campaign Director, Ad Council

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Track 2
  • Level: Intermediate
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