SXSW 2024

The Tried & True Playbook on Fundraising


We all know the market has changed, which impacts everything—timelines, valuations, and how we approach & close deals. That said, there are tried & true fundamentals to fundraising that remain the same, regardless of the current market or round you’re raising. From building a pipeline of VCs to crafting a compelling pitch deck to preparing sophisticated data to present to potential investors, Vishal can pull from his experience raising almost $200M—and being an angel investor & limited partner himself—to share a playbook for raising capital & setting founders up for success in their next round

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  1. Learn how to find the right investors for YOUR company, not just any company. Don’t assume that reputation and valuation equals fit.
  2. Understand what data, metrics, contexts, and information investors care about during your presentation, and how to tailor for each round.
  3. How to shape a winning story for investors, including addressing current challenges, how you can solve those difficulties & how you’ll drive impact.



Caraline Pham, Senior Associate, cred

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Startups
  • Track 2
  • Level: Intermediate

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