SXSW 2024

Shifting Landscapes in American Sports Media: Moontower LIVE


In this live crossover recording of Moontower and Swoontower Soccer Podcasts, Landon, Jeremiah, Stephanie, and Mike will host a conversation about the changing media landscape available to American Sports fans - what was once the purview of national pundits has become democratized through “fan media” outlets and accessibility. Putting this concept into practice, the team will provide a preview of this year’s Austin FC season, including a look at new signings, player relationships and social media, and an audience-interactive bracket tournament.

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  1. The opportunity for local experts to create specific team-centered content has never been more open, creating more value for fans of that team
  2. Strategies to break down barriers to entry in sports media for more inclusive and accessible sources of information
  3. A 2024 Austin FC Season & Team Preview



Stephanie Crugnola, Content Strategist, Refine Labs

Meta Information:

  • Event: SXSW
  • Format: Podcast
  • Track: Sports
  • Track 2
  • Level: Beginner

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