SXSW 2024
Shifting Landscapes in American Sports Media: Moontower LIVE
Description:
In this live crossover recording of Moontower and Swoontower Soccer Podcasts, Landon, Jeremiah, Stephanie, and Mike will host a conversation about the changing media landscape available to American Sports fans - what was once the purview of national pundits has become democratized through “fan media” outlets and accessibility. Putting this concept into practice, the team will provide a preview of this year’s Austin FC season, including a look at new signings, player relationships and social media, and an audience-interactive bracket tournament.
Related Media
Other Resources / Information
https://www.moontowersoccer.com/episodes/
Moontower Live Show: https://www.youtube.com/watch?v=i3XiwhKEDNM
Takeaways
- The opportunity for local experts to create specific team-centered content has never been more open, creating more value for fans of that team
- Strategies to break down barriers to entry in sports media for more inclusive and accessible sources of information
- A 2024 Austin FC Season & Team Preview
Speakers
- Stephanie Crugnola, Content Strategist, Refine Labs
- Mike Crugnola, Product Integration Manager, Expedia
- Jeremiah Bentley, VP Marketing & Community Affairs / Co-Founder and Cohost, Texas Mutual Insurance Company / Moontower Soccer LLC
- Landon Cotham, Senior Academic Operations Specialist / Cofounder and Cohost, Podium Education / Moontower Soccer LLC
Organizer
Stephanie Crugnola, Content Strategist, Refine Labs
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