SXSW 2024

Hype or Hope: Navigating Generative AI


While generative AI is not new, 2023 brought the term and technology into the spotlight, with many companies jumping on the bandwagon without fully understanding their reasoning for doing so. As the founder of an AI-powered software company, Vishal has long been a believer in AI, but cautions business leaders that while generative AI is the latest industry disruption, it will not solve all of your problems. Vishal will share steps to identifying real business problems that have a use case for generative AI, and highlight the considerations leaders need to make that no one tells you about.

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  1. Learn how to first objectively identify your company & customer needs, and then assess if generative AI is the right tool to address and tackle them
  2. Understand what it means to use and integrate generative AI from a business perspective and the additional costs, resources and time it requires
  3. Differentiate AI from LLM & walk away with a holistic understanding of generative AI – the limitations, benefits, use cases & different applications



Caraline Pham, Senior Associate, cred

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Artificial Intelligence
  • Track 2
  • Level: Beginner

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