Is There a Future for LGBTQ+ Marketing?

Description:

More than ever, people spend with their hearts. While this holds brands accountable to communities, it's also driven vocal outliers to boycott and threaten brands when ideologies don’t align. Recently, corporate efforts to support LGBTQ+ communities have come under attack as brands cave and allow a dangerous minority to alienate queer folk—as happened with Bud Light and Target.

Can companies move forward beyond this? Together, let’s explore the challenges we must overcome to redefine the future of LGBTQ+ marketing and identify how brands can better stand with the community as real allies.