SXSW 2024
Centering Employees: The Key to Seamless Digital Experiences
Description:
Companies are increasingly in need of finding ways to promote employee work life balance and also provide job satisfaction. Technology —not perks—can be a key driver. When plotting for your digital transformation initiatives, employee experience cannot be an afterthought. Closing the gap in the customer journey to create a seamless offline and online experience requires designing digital products and services that work for employees. Gaining access to such tools helps teams better focus on customers — and creative solutioning. Ultimately, it's an investment in your company's growth.
Other Resources / Information
Takeaways
- Creating a seamless, human-centric digital experience for customers requires prioritizing employees.
- Designing tools that are simple, intuitive, and even fun to use is paramount.
- Life is so complicated that digital products should be make life easier. Companies can help their employees in this regard.
Speakers
- Joe Stewart, Founding Partner, Design, Work & Co
- Francisca Hawkins, VP, Digital & Enterprise Technology, Blue Bottle
- Thais Cavinatto, Frontline Transformation & ESG Global VP, Bees
Organizer
Rupal Parekh, Partner, Work & Co
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