SXSW 2024
De-influencing: The Future of the Creator Economy
Description:
In a time when TikTok is taking over search engines and the dream of living off sponsored content is more accessible than ever, there’s millions of creators (and their followers) choosing to move off social platforms for good — for political and/or mental health reasons. Which leaves many creators and brand advertising partners with the question – what now? This discussion invites anyone in, or adjacent to, the creator economy to explore what the future holds for all of those that are opting out of social platforms, and for those that choose to stay, how to make it sustainable.
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Takeaways
- Explore the harsh reality of influencing and how we can humanize the creators behind the digital screen
- Explore the ways to make staying on socials sustainable - from a business, brand, and creator perspective
- Determine alternatives to audience building for brands beyond current social platforms, and the business case for moving away from them.
Speakers
- Arielle Egozi, creative director + author, study hall
- Lee Tilghman, creative strategist, speaker, author, self-employed
- Jeff Guenther, licensed professional counselor, self employed
- Jupiter F. Stone, Multimedia Strategist & Video Producer, Aloha Media Projects
Organizer
Arielle Egozi, Creative Director + Author, Study Hall
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