Matchmaker: "Creator-Market-Fit" for the Music Business

Description:

With the continuous growth of the creator economy and the music business, artists now face heightened competition for audience attention, resulting in a smaller slice of the pie. To thrive, artists must take charge of their own businesses but also must have access to tools, technology, and resources for scaling – similar to the success achieved by SAAS companies. In this panel discussion, we will delve into tangible approaches for artists to discover their "Creator-Market-Fit" and explore the strategies they need to achieve it, empowering them to navigate the evolving landscape successfully.