SXSW 2024

Who Gives A Sh!t About Marketing Live Music?

Description:

Everyone talks about how to market artists and their music, but not enough attention is given to where most make 80% of their revenue: live shows.

Building on last year's successful SXSW session, "Who Give Who Gives A Sh!t About Indie Music," we will focus on how to build an audience and market live music.

These experts are ready to share the latest tools, tricks, and actionable trends in live music marketing.



Takeaways

  1. A critical assessment of the latest tools and what's working and not working in live music marketing.
  2. The value of superfans: How to find them, stay connected, and turn them into lasting revenue streams.
  3. Live music analytics: Learn which sources to trust and how to make the most of them.

Speakers


Organizer

Bruce Houghton, Senior Advisor, Bandsintown


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Music & Tech
  • Track 2
  • Level: Intermediate


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