SXSW 2024

Avoiding Performative Advocacy


Consumers crave authenticity, seeking brands with shared values that advocate for causes close to their heart. However, there's a fine line between genuine advocacy and performative gestures that miss the mark. How can brands strike the right balance? In this panel, we've gathered a diverse group of top content creators and marketers who have mastered the art of genuine advocacy. They'll share their insights, experiences, and strategies to help you navigate brand responsibility and ignite meaningful partnerships.

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  1. Why is it so important right now for brands to incorporate advocacy into their business and marketing strategies?
  2. How do you ensure that your advocacy campaigns have a tangible positive impact on both the causes you support and your bottom line?
  3. How can brands be better allies?



Jess Santini, VP, Global Marketing, Assembly

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Track 2
  • Level: Intermediate

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