Saving Lives During the Opioid Crisis Using Trusted Voices

Description:

Young people in the US are facing a life and death matter: in 2021, 84% of adolescent drug overdoses involved illegally manufactured fentanyl, which is found laced into illicit drugs and used to make counterfeit prescription pills. How can we save the lives of young people? The answer isn’t “don’t do drugs” - it’s real information, from the people who know, including former drug dealers, creators, and media that can reach young people.

Hear how the Real Deal on Fentanyl campaign has leveraged the power of trusted, if unexpected, messengers to break through with young people and save lives.