SXSW 2024
Evolving With Your Fanbase
Description:
Community, relationships, and story, all play a major role in developing an artist and an engaging fanbase. Marketers must develop a strategy that builds a community with music as a central pillar, but not the only pillar. In this conversation, speakers will address how to develop your artistic narrative as well as what happens if an artist's socials aren't resonating. Building an audience is hard, but maintaining and continuing to grow, is another animal.
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Takeaways
- What if your growth plateaus? How do you find new fans?
- What if I'm doing everything right, but the strategy that helped me build fans is now causing me to lose fans?
- When do you begin to invest in new audiences? How do you do that?
Speakers
- Ryan Whitman, Senior Director, Digital Marketing, The Orchard
- Eric Nam, Artist, Self
- Brittany Nahum, Head of Marketing, tmwrk
- Vanessa Adora (TBC), Music Partnerships, TikTok
Organizer
Meredith Nadeau, Director, Brand Marketing & Communications, The Orchard
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