SXSW 2024

Evolving With Your Fanbase


Community, relationships, and story, all play a major role in developing an artist and an engaging fanbase. Marketers must develop a strategy that builds a community with music as a central pillar, but not the only pillar. In this conversation, speakers will address how to develop your artistic narrative as well as what happens if an artist's socials aren't resonating. Building an audience is hard, but maintaining and continuing to grow, is another animal.

Other Resources / Information


  1. What if your growth plateaus? How do you find new fans?
  2. What if I'm doing everything right, but the strategy that helped me build fans is now causing me to lose fans?
  3. When do you begin to invest in new audiences? How do you do that?


  • Ryan Whitman, Senior Director, Digital Marketing, The Orchard
  • Eric Nam, Artist, Self
  • Brittany Nahum, Head of Marketing, tmwrk
  • Vanessa Adora (TBC), Music Partnerships, TikTok


Meredith Nadeau, Director, Brand Marketing & Communications, The Orchard

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Music Careers
  • Track 2
  • Level: Intermediate

Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.