SXSW 2024
Engaging older audiences with wearable health technology
Description:
This panel will explore the unique challenges of acquiring and retaining older users with wearable health technology. As older generations reach critical age for wellness and health management and seek modern solutions that help them maintain autonomy, wearable tech makers must consider this audience’s unique limitations and expectations to promote usability and ensure relationship longevity.
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Takeaways
- An understanding of the unique opportunity and barriers to entry when developing health technology for older generations
- Strategies for Baby Boomer and GenX user acquisition and retention
- Distinguishing between functionality and usability and how to make technology more accessible to reluctant and tech-limited users
Speakers
- Seline van der Wat, Chief Operating Officer, Lexie Hearing / hearX Group
Organizer
Stephanie Gray, President, SGA Communications
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