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SXSW Interactive 2013

Millennials: Driving Social Enterprise

New businesses are increasingly integrating causes into their business model. If there’s a business, there’s a cause that can be integrated into it.

Social enterprise isn’t new. Goodwill first merged business with social good in 1902. But it wasn’t until recently that social enterprise started to gain popularity. Now there’s a social enterprise for virtually any product and service.

The Millennial generation is driving this change as consumers, workers, and entrepreneurs.

The Millennial generation is the most cause-oriented generation since World War II. Millennials buy cause products at much higher rates than the general population. Millennials are willing to take a pay cut in order to work at a company that supports a cause. They want to work for more than a paycheck. The lack of jobs has also pushed more Millennials to become entrepreneurs. If someone isn’t going to give them a job, they create one. And they are launching social enterprises in increasing numbers.

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  1. Why do Millennials buy cause-oriented products at higher rates than the general population?
  2. Why are Millennials willing to take a pay cut to work for a company that supports a cause?
  3. Why are we seeing more Millennial social entrepreneurs?
  4. How are Millennials driving social innovation?
  5. What draws Millennials to social enterprise?



Stacy McCoy, co-founder, Give To Get Jobs

Meta Information:

  • Tags: branding
  • Event: Interactive
  • Format: Solo
  • Track: Community and Activism
  • Level: Beginning
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