The Culture-War Trap: Brands for Social Good

Description:

With fundamental freedoms of people across the planet under increasing threat, major brands are weighing whether to pull back or have a point-of-view on key issues like reproductive freedom, racial justice, LGBTQ+ equality, climate justice, and more—and often facing backlash no matter what they do. This conversation will highlight how business can be a force for good, what is needed for brands to foster equality from the inside-out, and the implications for brands that choose to put purpose over profit in key moments.