SXSW 2024

How to decarbonize creativity and create clean


We want to introduce the movement to shift creativity away from working with major polluters and into a creative climate-positive future. Greenwashing for polluters can harm clean tech companies and clean brands, and impacts the ability to recruit diverse young talent. However, there is a growing movement inside the ad, PR, and creator industries to support the climate transition - and it is making a major impact.

In three fireside chats, we’ll talk with creative leaders about how taking real action on the climate crisis is integral to their creative work, and building stronger businesses.

Additional Supporting Materials


  1. Brands, agencies, and creators that center climate in their creative work will have more opportunities for collaboration, recruitment, and impact.
  2. Greenwashing by fossil fuel polluters is standing in the way of effective communication of the climate crisis by clean brands and creators.
  3. Collaborations between brands, creators, and agencies can shift the creative industry towards a new climate paradigm.



Duncan Meisel, Executive Director, Clean Creatives

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Climate Change
  • Track 2
  • Level: Intermediate

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