SXSW 2024

Win Friends Not Battles: Insights from Animal Influencers


Discover inspiring arts and sciences influencers at our 1-hour panel, crafting campaigns that ignite positive action and community. Despite challenges, our science educators and artists employ environmentally-rigorous, inclusive, uplifting marketing methods to win friends, instead of battles, for progress. Uncover a behind-the-scenes look into how individual, non-profit, and commercial organizations can start grassroots-level marketing campaigns to reach an audience of tens of thousands, even in fields as complex as the arts and sciences. Join us to win friends not battles!

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  1. A transformative message of building curiosity-driven campaigns that inspire, educate, and win hearts through authentic storytelling.
  2. Don't let the doom and gloom of traditional climate change messaging get you down - our animal influencer strategies uplift spirits and communities!
  3. Win friends not battles philosophy strategies bridge the gap between feeling inspired and taking positive action towards progress.



Teresa Nichta, Outreach Manager, Merlin Tuttle's Bat Conservation

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Creator Economy
  • Track 2
  • Level: Advanced

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