SXSW 2024

Bringing It Home: Using Your Brand To Impact Public Policy


Everyone deserves to get a home free of discrimination but unfair housing policies continue to prevent this from happening – today, the homeownership gap between Black and white households is still almost as wide as it was in 1970.
This session dives into how Zillow’s brand purpose – to make home a reality for more people – informs the brand’s marketing and consumer advocacy efforts, such as addressing fair housing policies and partnering with the White House to make rental costs more transparent. Hear about how your brand can inspire teams to elevate your industry and customer experience.

Related Media

Other Resources / Information

Zillow & White House
Black-White Homeownership Gap
Zillow Fair Housing
VA loan eligibility on listings:
LGBTQ protection


  1. How to meet your customers' needs and elevate industry standards.
  2. How a strong brand purpose can inform everything from Government Relations to your marketing campaigns.
  3. How to use your brand purpose to embolden your company’s efforts and disrupt the status quo.


  • Beverly Jackson, Vice President Brand and Product Marketing, Zillow
  • Jennifer Butler, Head of Government Relations and Public Affairs, Zillow
  • Damaune Journey, Global Chief Growth Officer, 72andSunny


Vanessa Bohlscheid, Director Brand Communicationa, Zillow

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Track 2
  • Level: Advanced

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