SXSW 2024

Immersive Impact: Driving Change Through Virtual Experiences


Step into the world of immersive experiences and discover how marketers are leveraging this transformative technology to create tangible impact and ignite meaningful change. Join us in this engaging panel, moderated by the Ad Council, where we delve into the diverse realms of immersive experiences, from social and gaming platforms to decentralized web3 environments. We'll explore the remarkable potential of this technology and the myriad ways it is being harnessed by non-profits, brands, and government agencies to raise awareness, evoke empathy and drive real-world outcomes.

Other Resources / Information

Tech for Good Panel at Female Quotient at CES 2023 (Laurie was a panelist): -
Social Media Week 2023 (Gianna was a panelist):


  1. Understanding the potential of immersive experiences for driving real-world impact and how immersive experiences can be harnessed as powerful tools
  2. Deeper understanding of the capabilities and features of the different platforms and technologies that facilitate immersive experiences
  3. Learning about ongoing initiatives and future directives in ensuring that immersive technology is developed responsibly and ethically


  • Laurie Keith, VP of Emerging Media & Technology, Ad Council
  • Keith Soljacich, EVP, Head of Innovation, Publicis Media
  • Gianna Valintina, Global Head, Strategic Partnerships,
  • Max Bolotov, VP, Innovation Strategy, Subvrsive


Laurie Keith, Vp, Emerging Media & Technology, Ad Council

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: XR & Metaverse
  • Track 2
  • Level: Intermediate

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