SXSW 2024
UX Design for Community: Models for Ethical Co-Creation
Description:
Co-creation is a powerful UX research tool, but what does ethical co-creation look like in action? The Ad Council and Citizen Tech Collective partnered on in-person co-creation sessions with Black and Hispanic men in Texas to inform the design of a new website focused on mental health literacy. This session outlines a case study for planning and integrating trauma-informed practices that center community voices and needs. The audience will leave understanding the power of co-design, how to incorporate insights from co-creation into the design, and considerations for using an ethical approach.
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Takeaways
- The difference between traditional UX audience research and co-creation sessions for community impact
- Strategies and considerations when recruiting for co-creations (in-person and virtual)
- How to design sessions that engage and inspire participants while prioritizing inclusive practices, especially for those from marginalized communities
Speakers
- Ariba Jahan, Vice President, Product Experience and Innovation, The Ad Council
- Chelsey Delaney, Co-Founder, Citizen Tech Collective
Organizer
Ariba Jahan, Vice President, Product Experience And Innovation, The Ad Council
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