SXSW 2024

UX Design for Community: Models for Ethical Co-Creation


Co-creation is a powerful UX research tool, but what does ethical co-creation look like in action? The Ad Council and Citizen Tech Collective partnered on in-person co-creation sessions with Black and Hispanic men in Texas to inform the design of a new website focused on mental health literacy. This session outlines a case study for planning and integrating trauma-informed practices that center community voices and needs. The audience will leave understanding the power of co-design, how to incorporate insights from co-creation into the design, and considerations for using an ethical approach.

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  1. The difference between traditional UX audience research and co-creation sessions for community impact
  2. Strategies and considerations when recruiting for co-creations (in-person and virtual)
  3. How to design sessions that engage and inspire participants while prioritizing inclusive practices, especially for those from marginalized communities



Ariba Jahan, Vice President, Product Experience And Innovation, The Ad Council

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Design
  • Track 2
  • Level: Intermediate

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