SXSW 2024

Data Unleashed: How Brands are Reinventing Big Biz with Data


In an age where every company is poised to be a data company, understanding how to leverage consumer data may be the difference between brand power and irrelevance. This panel brings together data and brand experts from the likes of Pernod Ricard (2nd largest wine & spirits producer in the world), Sephora and Ad Council to dissect the importance of leveraging data as a force for good, to optimize operations or transform businesses. They will explore why data is a mission-critical asset for brands, how to handle it ethically and legally while enhancing consumer experiences and driving business.

Other Resources / Information


  1. How to use your data to make better decisions for your brand or organization.
  2. How to use your data to build better products, services, and brand experiences for your audiences.
  3. How to make sure you're using your data legally and ethically.


  • Jonathon Kostranchuk, Director of Key Digital Program Development, Pernod Ricard
  • Simon Wu, Partner, Cathay Innovation
  • Anna Banks, SVP Personalization & Performance Marketing, Sephora
  • Laurie Keith, VP, Emerging Media and Technology, Ad Council


Michael Celiceo, Co-Founder, CodePR

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Track 2
  • Level: Beginner

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