SXSW 2024
Live Sports Drives Online Impact
Description:
Sports fans are in a league of their own: they are the fiercest, the most loyal, the most engaged fans on the planet. And live sports have the power to connect your brand message to these ultra-impassioned audiences through the biggest, most watched moments on TV. This panel, through the lens of vital social issues, will illustrate the undeniable impact of aligning the right message with the right viewers in the right environment, and how harnessing the power of live sports can supercharge a salient broadcast message to drive significant online action – even more than digital sources can.
Additional Supporting Materials
Takeaways
- Get the ball rolling: How to evaluate which message(s) to elevate in what sporting events
- Being a team player: How leveraging strategic partnerships and league relationships can maximize impact
- Batting a thousand: How to measure online impact when working in a broadcast ecosystem
Speakers
- Allison Kennedy, Senior Director, Media, The Ad Council
- Joe Rockhill, Senior Vice President of Portfolio Strategy and Solutions, FOX Corp
- Matthew Miller, Executive Director, VA Suicide Prevention, U.S. Department of Veterans Affairs
Organizer
Allison Kennedy, Senior Director, Media, The Ad Council
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