SXSW 2024

The Creative Biz: What We Wish Was Taught in Art School


Healthy creative businesses are built on strong foundations of passion and business. To truly flourish, they must have both. In this sixty-minute session, learn from the U.S. Copyright Office and others about how creatives can protect their work through copyright, common revenue streams for creators like licensing, best practices for running your business, and where solopreneurs, small businesses and underrepresented groups, can go for practical business training, support, and community.

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  1. How copyright can be used by creators to protect their work and what to do when someone takes their work without permission
  2. Common revenue streams for creators, including an intro to how licensing works
  3. Where to go for practical business training, guidance, and community



Holland Gormley, Public Affairs Specialist, U.S. Copyright Office

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Creator Economy
  • Track 2
  • Level: Beginner

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