SXSW EDU 2024
Andy Warhol's Neighborhood: The Pop District
Description:
The Pop District is a physical, programmatic expansion of The Andy Warhol Museum. The Pop District is transforming Pittsburgh’s eastern North Shore through arts, creativity, new methods of communication, and economic development.
A multi-phase expansion features a new, live performance and event facility, six-square-block public art initiative, and scalable workforce development program focused on creative economy training for underrepresented youth. This in-depth session looks at The Warhol's investment in real estate strategy and state licensed workforce development academy.
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Takeaways
- The Andy Warhol Museum will generate $100 million in annual economic impact, led by new employment opportunities for the creative community.
- The Pop District develops the Eastern North Shore of Pittsburgh as a global and local arts destination, and creative production hub.
- Set a blueprint for new museum business models, workforce programming for the creative economy, relevant placemaking, community-cultural development.
Speakers
- Anneliese Martinez, Senior Director, The Pop District, The Andy Warhol Museum
Organizer
Anneliese Martinez, Senior Director, The Pop District, The Warhol Museum
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