SXSW 2024
The Age of Grandfluencers: The Seniors Take TikTok
Description:
Grandfluencers are social media’s 70+ creators who are quickly changing the landscape of TikTok, IG, and YouTube. Gone are the days when youth reign supreme. These atypical influencers consist of tech-savvy seniors pulling in millions of followers and brand deals to boot. With nearly 6mill followers the Retirement House, a TikTok channel that features 6 senior citizens, is at the top of the game. This panel features Retirement House creators and will discuss how they have secured deals with major brands and landed themselves The New York Times, Business Insider, AARP, Buzzfeed and more.
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Takeaways
- Baby Boomers are the unlikely new social media influencers. Their genuine and accessible nature is a win with audiences of all ages.
- How brands can capitalize on this unique phenomenon and reach new audiences
- How the creators came up with the unique idea - spotted the trend or thought it might work, and took the risk to launch Retirement House
Speakers
- Brandon Chase, Co-Creator, Retirement House, Flighthouse
- Adi Azran, Co-Creator, Retirement House, Flighthouse
- Gaylynn Baker, Grandfluencer, Retirement House
- Kelsey Weekman, Internet Culture Reporter, Freelance
Organizer
Dominique Wright, Director, SpinLab Communications
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