Crafting Disruptive Narratives: Storytelling for Advocacy

Description:

In today's world, where traditional means of communication are losing impact, disruptive narratives emerge as a powerful tool for creating social change. This presentation explains the theory of harnessing creative storytelling to disrupt established narratives, leading to brand growth, heightened impact, and transformed communities. Exploring the concept of disruptive narratives, discovering their potential in building brand narratives, and understanding the fundamental framework for their creation, participants will gain insights into leveraging the power of storytelling for advocacy.