You Need A Stump Speech: Building Your Leadership Narrative

Description:

As a speechwriter, I've helped countless politicians develop a stump speech: a concise, compelling story that explains why they are the right leader for the moment. But non-politicians can often benefit from going through the same process. Too many leaders in the non-profit and corporate spaces spend a lot of time thinking about the story of their brand or organization, only to leave themselves out of that story. In this session, I'll explain why every leader should have a leadership narrative and use tools from the world of political communications to help attendees develop their own.