SXSW Film 2013
The Future of The Soundtrack
A decade ago every major film was accompanied with a soundtrack release. In the age of digital singles however, the belief that the soundtrack is dead has taken root and affected both the filmmaking and music communities. With less money to be made from records in general, more and more producers and studios hesitate to consider music as an ancillary revenue stream. But with soundtracks for films like "The Hunger Games," "Twilight" and even "Project X" topping the charts, and the advent of technology such as Spotify, 8tracks, ex.fm and many others...is the soundtrack really dead, or do filmmakers and executives just need a new perspective?
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Additional Supporting Materials
- Is the soundtrack suffering the same fate as the record business for the same reasons? Or are there other reasons people aren’t buying soundtracks like they used to?
- How is current music technology and the advent of digital streaming sites changing the soundtrack? What kind of future developments do you think we can expect in this area?
- What accounts for the massive hype and success around the soundtracks for movies like "The Hunger Games" or "Twilight"? Is it the built-in audience or are there other factors responsible?
- How receptive are artists to having their music included on a soundtrack these days? What about to providing unreleased tracks? And has their attitude changed over the past decade?
- If the traditional soundtrack is no longer an option (except in special circumstances), what are some new ways music in film and television might be able to generate revenue down the road?
Amanda Krieg, Music Coordinator, Format Entertainment