SXSW 2024

Imagine Harder: Prototyping Impossible Futures


It’s time to imagine harder. Join us for a hands-on deep dive into new imagination infrastructures to tackle the hardest design challenges. Visit lessons learned from prototyping new products like the Hololens, Apple Vision Pro, new urban communities, and artifacts from the future. Be ready to challenge the panelists, MadLibs style, and join in the process to explore new impossible futures.

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  1. If you want to learn how to design the future, you must live in the future.
  2. Prototyping is cheaper and faster than building the real thing. Revolutionary ideas come from synthesizing diverse experiences, domains, sources.
  3. When you find the magic in a new experience, protect it. If you ever lose the magic, go back and find it again.



Avi Bar-Zeev, President, XR Guild and RealityPrime

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Tech Industry
  • Track 2
  • Level: Intermediate

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