SXSW 2024

Future of Food: Marketing Innovation in the Food Industry


We’re diving into the dynamic world of plant-based food marketing and sharing exclusive insights from industry-leading Chief Marketing Officers from two disruptor brands – the beloved fast casual restaurant chain Shake Shack and innovative food tech company NotCo. The CMOs will share their experiences, strategies and lessons learned from crafting and executing compelling marketing campaigns that have resonated with consumers around the world. Attendees will gain valuable insights into shaping marketing decisions and the importance of staying agile in a rapidly changing food landscape.

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  1. How to strike a balance between promoting sustainable practices and maintaining strong consumer appeal and the importance of purpose-driven marketing.
  2. Success stories, insights and tips on how to meet the demands of an increasingly health-conscious and environmentally aware customer base.
  3. How to harness innovation to develop products that not only meet dietary preferences but also delight the taste buds of consumers.


  • Jay Livingston, Chief Marketing Officer, Shake Shack
  • Fernando Machado, Chief Marketing Officer, NotCo


Nicole Farin, Senior Director, Pr, Confidant

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Food
  • Track 2
  • Level: Intermediate

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