SXSW 2024

The Impact of AI from the Intersection of Copyright, Content


The world operates on trust and an AI storm is brewing. The ability to generate realistic looking and sounding artworks that are fake ushers us into the "mistrust era" where existing ecosystems break down and new systems must be invented. Jason Peterson, CEO of GoDigital Media Group (GDMG) and Cinq Music, is one of the world’s largest music copyright holders, a licensed attorney and leads a billion-dollar entertainment company. During this fireside chat, Jason and GDMG’s CSO Craig Greiwe will explore the eye of this storm: law, content creation, copyright, business interests, and beyond.

Other Resources / Information


  1. AI is more than just innovation – how we handle provenance and compensation will determine the future of creativity.
  2. The conflict between countries and states with different laws has created a “wild west” that needs to be solved proactively, avoiding the pitfalls
  3. Beyond the legal rights, there is the question of trust – how much people can trust what they see and what they hear impacts everyone.



Samantha Panganiban, Pr Representative, Finn Partners

Meta Information:

  • Event: SXSW
  • Format: Fireside Chat
  • Track: Music & Tech
  • Track 2
  • Level: Intermediate

Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.