SXSW 2024
Artistic Alchemy: Transforming Passion into Profit
Description:
Launching a music career is an uphill battle. Emerging artists are faced with upfront costs for recording, touring, and merch, which demand capital. Artists are also tasked with establishing recognition and fan engagement. These promotional efforts take up 50% of an artist’s time and have little compensation potential. Artists need to rely on financial savvy to build a sustainable career. This panel will explore common challenges and the solutions that can help artists gain a deeper understanding of how to translate their hard work into viable income.
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Takeaways
- Learn when it makes sense to seek funding, and how to prioritize where to invest that funding across different stages of an artist’s career
- Learn what financial arrangements make sense at what stage and how to read contract terms for advances
- Learn how to convert promotional and marketing activities into income streams
Speakers
- Arianna O'Dell, Founder, Contributing Journalist, Airlink Marketing, Grammy, Fast Company
- Kevin Dailey, Co-founder and CEO, Remedy
- Peter Harvey, Co-founder and CEO, RoyFi, Inc.
Organizer
Zeynep Yasar, Campaign Manager, rock paper scissors, inc.
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