SXSW 2024
Growing Up in Down Markets: Why Collaboration is Key
Description:
Emerging industries place a premium on individual survival. However, in nascent markets like legal cannabis, systemic regulatory paradigms like barriers to market entry & over-taxation are best confronted by coalition. Working w/ industry leaders, regulators & lawmakers to find collaborative solutions to issues threatening a sector’s growth ensures emerging industries survive long enough to become a competitive playing field. This panel will give an actionable framework for diverse collaboration across industry and government to build individual brands and push the collective mission forward.
Other Resources / Information
Takeaways
- Insight into how policy can choke emerging industries if brands don’t collectively advocate for their pain points and growth potential.
- A deeper understanding of how collaboration helps entrepreneurs identify white space, prospective clients and competitors.
- Education in the form of implementation examples from the California cannabis market—the largest in the world—and other legal states nationwide.
Speakers
- Vince Ning, Co-Founder & Co-CEO, Nabis
- Javier Hasse, Founder / Managing Director / Senior Contributor, El Planteo / Benzinga / Forbes
- John Kagia, Director of Policy, New York State Office of Cannabis Management
- Joyce Cenali, Chief Operating Officer, Big Rock, Sanoma Hills Farm, Cannabis Media Council
Organizer
Molly Sposato, Account Coordinator, Grasslands
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