SXSW 2024

The Future of Fishing is Female: Transforming an Old Pastime


Fishing may be one of America’s oldest pastimes, but a great many Americans don’t feel welcomed into the sport, especially women. That is changing drastically through an innovative program transforming the way fishing is perceived. Using proprietary data showing the profound impact of the sport on women and girls, as well as unprecedented partnerships with influential creators, media brands and publishers like Hypebae, Vanity Fair and Forbes, fishing is getting a reputation refresh. Hear about the strategies and insights that are making it trend and grow with younger and diverse audiences.

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  1. Strategies to help change perceptions about a subject, issue or topic.
  2. How to identify new audiences and data to connect with them.
  3. How to identify new partners to help reach your goals.



Jen Stack, Evp, Marketing & Communications, Colle McVoy

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Track 2
  • Level: Intermediate

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