SXSW 2024
Dancefloor Renaissance: The Renewed Popularity of EDM
Description:
Electronic music has always been part of the cultural zeitgeist, but its influence has expanded dramatically over the last few years. From Beyoncé’s Grammy-winning house album Renaissance to the rise of hyperpop to Fred again.., Skrillex, and Four Tet’s seminal Coachella headlining set, electronic music has felt more accessible than ever.
This discussion will discuss the ways marketing electronic music traditionally differs from other genres like pop and hip-hop, how rapid shifts in technology have changed this, and how electronic artists can connect with their audiences in 2024.
Additional Supporting Materials
Takeaways
- Learn how consumer behavior in electronic music has shifted over the course of the last decade.
- Discover where electronic music fans live online and how to reach them.
- Learn how technological developments fundamentally changed the genre and made it more accessible and how music marketers can adjust to these changes.
Speakers
- Shelby Schumitzky, Associate Director, Digital Marketing, AWAL
- Jessica Wilson, Co-Founder & COO at Seven20, Seven20
- Cindy Nguyen, Director, Global Commercial Partnerships, AWAL
- Dani Deahl, Head of Communications & Creator Insights, BandLab
Organizer
Madeline Quach, Social Media And Brand Manager, AWAL
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