SXSW 2024

What's In A Name? How to Build and Protect Your Brand


How do you take a budding idea and transform it into a global brand? How can you identify which elements of your brand might be intellectual property assets and how best to protect them? How do you plan to pitch your idea, secure capital and scale up manufacturing and distribution? Join Shark Tank alum Robbie Cabral, founder, CEO, and owner of BenjiLock, along with experts from the U.S. Patent and Trademark Office, U.S. Copyright Office and U.S. Small Business Administration and learn how you can build a valuable brand and better protect your products and services through intellectual property

Related Media

Additional Supporting Materials

Other Resources / Information


  1. Learn how to identify which of your creative ideas might be intellectual property assets and how to protect them.
  2. Learn how to obtain capital, including federal resources, for your business without losing equity.
  3. Learn to successfully pitch your business ideas to potential investors.



Paul Fucito, Press Secretary, United States Patent and Trademark Office

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Startups
  • Track 2
  • Level: Beginner

Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.