SXSW 2024
How Sports Content Creators Are Impacting Fan Culture
Description:
Using three Dallas Cowboys content creators as case studies, this panel will discuss the ecosystem of NFL fan bases on social media and YouTube and why many sports fans are looking to content creators for sports news and coverage.
We will also address how content creators are impacting the largest sports fan base in the world and how these creators leveraged fan engagement into paying jobs.
The panel will be moderated by an up-and-coming sports podcast host.
Other Resources / Information
Voch Lombardi YT: https://www.youtube.com/@VochLombardi
Skywalker Steele Twitter: https://twitter.com/SkywalkerSteele
Iisha Morrison Twitter: https://twitter.com/Iishamorrison
Jazz Monet Author Archive: https://insidethestar.com/author/jazzmonet/
Takeaways
- Non-mainstream sports media is increasing in legitimacy as a source of sports news. More and more fans prefer it to the mainstream.
- Sports content creators play vital roles in shaping the culture of a fan base. Their influence is reflected in fan loyalty and accepted narratives.
- Choosing a particular team as a niche is an effective way for podcasters and YouTubers to grow their audiences and establish their brands
Speakers
- Jazzelynn Monet, Staff Writer, Inside the Star
- Voch Lombardi, Content Creator, Dallas Cowboys Analyst, Draft Analyst, The Volume Sports
- William Steele, Flagship Show host and content manager, A to Z Sports Dallas
- Iisha Morrison, On-Air Talent, Dallas Cowboys
Organizer
Jazzelynn Daigle, Staff Writer, Inside the Star
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