SXSW Interactive 2013
Post-Search Life:Smartphones Anticipate Every Need
With half of Americans carrying smartphones, traditional Internet search is making way for services that know our wants and needs before we do. A new breed of smartphone apps is helping solve our problems without any initiative on our part.
Consider this scenario: you're in London for business, with only a few hours free. Your phone knows you’re a visitor, and that you like museums and galleries back home. It becomes a virtual concierge, proposing art destinations and plotting logistics automatically. When you linger too long, it proposes a new dinner reservation at a restaurant nearby, since a traffic jam will make it impossible to keep your original plans. Knowing your dating preferences, your phone introduces you to a potential match close by, with suggestions for a dessert date.
Perhaps the most important new wave in consumer technology, anticipatory services are not only improving our efficiency, but also helping us live more fulfilling lives.
Share this idea
- What anticipatory services are already in market?
- How far can these services go in changing our lives?
- How will these push-based anticipatory searches co-exist with traditional pull-based search?
- Are there risks with apps and services heading in this direction?
- What is the future of these services as they continue to develop and evolve?
Alex Harrington, CEO, MeetMoi, LLC