Your Brand is Not a Logo, It’s an Operating System

Description:

In a world where your brand is lived across a growing number of people, interfaces, and experiences, it is more than just the purview of marketing, it is a tool for value creation across the whole organization. Where all elements can work in concert, towards a shared goal, if they’re all working from the same score. Join R/GA, leaders in innovative strategic brand design, who will share their evolving practice and outline the requirements of organizations today to build brand operating systems. Drawing from their expertise and experience with market leaders, such as Nike, and across multiple categories, they’ll detail the core components of a brand operating system and how it can be activated across the organization, to realize greater collective gains.