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SXSW Interactive 2013

Diplomacy 2.0: Foreign Ministries on Social Media

If Facebook were a country, it would be the third largest in the world. Social media encourages us to share real-time information with the greatest number of connections, which can inspire real-world action. Governments now realize how this is shaping the future of nations and diplomacy. From Facebook and Twitter to YouTube, Tumblr, Instagram, FourSquare, and beyond, how are Foreign Affairs Departments adapting to this new digitally connected world? Moreover, how are embassies, consulates, and diplomats using social technologies for a new era of international relations?

In this panel, the governments of Sweden, Switzerland, the United Kingdom, and the United States, will unite to share insights on how their federal departments are integrating these new technologies. From cultural diplomacy to foreign policy, hear how these governments are leveraging social media to digitally represent their nations to the world.

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  1. Does each government have dedicated budgets for social media and resources for monitoring tools, digital platforms and new technologies?
  2. What social media platforms are most commonly used? Does each serve a different goal? Are there tracking/analytics measurements in place?
  3. How are diplomats using social media? Are there guidelines or restrictions? Any lessons learned?
  4. How has the government leveraged social media during a time of crises? Does the central government have access to individual embassy/consulate sites in order to continue their work during a crises situation?
  5. How are governments using new technologies and innovation to improve foreign relations? Who are the audiences each foreign ministry is trying to reach, and how does technology achieve this?



Jennifer Charlton, Social Media Specialist, Communications Associate , Consulate General of Switzerland in New York

Meta Information:

  • Tags: government, social media
  • Event: Interactive
  • Format: Panel
  • Track: Government and Civic Engagement
  • Level: Beginning
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