SXSW 2023
Can an Agency's Health Benefit its Clients Too?
Description:
Long hours. Toxic culture. Presenteeism. Agencies in Asia have a reputation for these and more.
R/GA set forth to create a more human future by reimagining what the future of work would look like. It wasn’t just about us - our clients’ businesses saw vast improvements as a direct result.
This talk will dive into the thinking behind how we purpose-built an office for hybrid work and brutally honest policies. After all, we’re parents, caregivers, children, and partners, all roles that make our lives richer. The result is the office became better together – by gathering the best teams across the network to deliver client work. Moreso, our clients saw a positive impact on bottomlines. Most importantly, we took our people to the next level – because we’re here to help them flourish.
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Takeaways
- Celebrate your team’s strengths, and find ways to help them bring their whole selves to work. The work will naturally get better.
- Having a good workplace culture directly benefits the clients.
- When your team has a safe space to work, and their health – in all aspects – is taken care of, they flourish. And everyone wins.
Speakers
- Dorothy Peng, SVP, Managing Director, Asia, R/GA
Organizer
Diane Leow, Director, Marketing And Communications (Asia, Australia), R/GA
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